THE CUSTOMER IS ALWAYS RIGHT ESPECIALLY WHEN IT COMES TO CAR COVERs
Customers come in all shapes, sizes and attitudes, they are people, of course. These folks usually have one thing on their mind, customer satisfaction.If you have worked at any type of a customer service job, as I have, you already know that customers can be difficult. And why is that? Because the customer is always right, at least they think they are, and it is your job to make sure they feel that way.
In my case, I have been assisting customers to select Car Covers coversfor a popular, online retail store. Over the past fifteen years I have arrived at the conclusion that there are generally three types of customers. New, demanding, and clueless.
New customers or newbies have never owned a car cover in their entire life and don’t have a clue how to choose one. With many choices and so much information, the customer can easily become frustrated while learning something new. It’s best to limit their choices and educate them while not overwhelming them with too many details. The goal is to offer them the perfect solution, a car cover that will meet their needs and satisfy their expectations. A happy, satisfied customer will result in a loyal customer who will return again and again.
Demanding customers are the ones who can chill your soul and reduce your self- confidence to zero. These high, minded individuals “know it all” about the product and have absolutely no interest in your expertise or car cover speak. When presented with your well, polished, car cover facts and figures they tend to brush you aside and relate their own experiences and information. It is our goal to carefully, remove any cause for potential dissatisfaction. These people aregoal oriented and want a quick conclusion to the process. It is best to state your case with clarity and concision providing them with the best information they need to decide and move on.
Clueless customers can be the most frustrating for the customer service representative. Selling car covers can be a tedious process especially when dealing with the clueless. They have not taken the time to educate themselves in any way and expect that you will hold their hand and walk them through the process.Having to repeatedly explain and educate them on a large amount of information is a time consuming and frustrating exercise. It takes patience and a little fortitudeto guide them through the process, carefully explaining and enlightening their minds so at the end of the day the customer is happy and the reward is sweet.
In conclusion customers are the foundation of our business, the good, the bad and the ugly. Regardless of their endless natures, it our goal is to create a positive shopping experience thereby creating a loyal and long, term customer.
In my case, I have been assisting customers to select Car Covers coversfor a popular, online retail store. Over the past fifteen years I have arrived at the conclusion that there are generally three types of customers. New, demanding, and clueless.
New customers or newbies have never owned a car cover in their entire life and don’t have a clue how to choose one. With many choices and so much information, the customer can easily become frustrated while learning something new. It’s best to limit their choices and educate them while not overwhelming them with too many details. The goal is to offer them the perfect solution, a car cover that will meet their needs and satisfy their expectations. A happy, satisfied customer will result in a loyal customer who will return again and again.
Demanding customers are the ones who can chill your soul and reduce your self- confidence to zero. These high, minded individuals “know it all” about the product and have absolutely no interest in your expertise or car cover speak. When presented with your well, polished, car cover facts and figures they tend to brush you aside and relate their own experiences and information. It is our goal to carefully, remove any cause for potential dissatisfaction. These people aregoal oriented and want a quick conclusion to the process. It is best to state your case with clarity and concision providing them with the best information they need to decide and move on.
Clueless customers can be the most frustrating for the customer service representative. Selling car covers can be a tedious process especially when dealing with the clueless. They have not taken the time to educate themselves in any way and expect that you will hold their hand and walk them through the process.Having to repeatedly explain and educate them on a large amount of information is a time consuming and frustrating exercise. It takes patience and a little fortitudeto guide them through the process, carefully explaining and enlightening their minds so at the end of the day the customer is happy and the reward is sweet.
In conclusion customers are the foundation of our business, the good, the bad and the ugly. Regardless of their endless natures, it our goal is to create a positive shopping experience thereby creating a loyal and long, term customer.